It’s a competitive world, where you have to make an all-round impact on your customers to stay ahead in the game. Only launching good products isn’t enough. You should create buzz around them to make them even more popular. Those who never thought about them should also feel compelled to try them at least once. How do you ensure this? Testimonial videos play a crucial part here. These videos offer a view into customer experiences, influencing others to make a quick decision. Since countless options already bog down buyers, they rely on the trust factor to make a choice. Professionally produced testimonial videos help you achieve this.

An expert agency like Gorilla Creative can add human touches to your content, making it highly relatable and creating a bridge between your potential customers and your brand. In fact, including these types of marketing videos in your strategy has become essential. However, some companies hesitate to invest in this kind of video, believing there’s no reliable way to measure its performance. If you are holding back for this reason, here are a few metrics that you should consider in order to be sure whether you are on the right track or not.

• KPIs

You can analyze tangible results to determine the success of your video. The number of likes, shares, and views can help in this regard. These indicate the level of engagement with your content. Conversion rate can also reveal how many people took an intended action after watching your testimonial video. Even retention rate is a good indicator. It refers to viewers’ engagement throughout the video. You should be concerned if most viewers drop off after only 30 seconds. To avoid this, you should hire professional video makers for the job.

• Viewer feedback

Go through the comment sections and analyze the social media engagement, along with conducting surveys, to understand how your audience feels about the content. These inputs highlight the emotional connection between your consumers and the video. Did they laugh and share the content? These are all clues that your storytelling was impactful. Along with these, you can also consider factors like watch time and viewership to gain a clearer picture. A professional agency can refer to this data to make the following testimonial videos more compelling.

• Referral traffic

It will also be helpful if you track the referral traffic generated by your testimonial video. For this, you can connect this video with a specific product page or landing page. You can also monitor conversions more effectively through this approach.

• Additional information

When you work with a professional video-making agency, you can be sure of creating a positive impact through corporate videos like these. They will ensure the video content is fast enough for younger audiences and detailed and thoughtful for older viewers. You can rely on them to capture a user’s pain points and the role of your product or service in solving them well.

The authenticity of the testimonial video content makes it more relatable for your audience. Professional video makers understand these aspects well.

If you’re looking to upgrade your outdoor space, a corten steel water feature might be just what you need. These striking outdoor installations add beauty, style, and a sense of calm to any garden or landscape. In this article, we’ll explain what corten steel is, why it’s perfect for water features, and how it can completely transform your outdoor area.

What is a Corten Steel Water Feature?

Corten steel, also known as weathering steel, is a special type of metal that develops a rust-like appearance when exposed to the elements. But unlike regular rust, this outer layer protects the steel inside from corrosion, making it ideal for outdoor use.

A large metal water feature made from corten steel is not only durable but also adds a bold, artistic touch to your garden. It often includes a built-in pump to allow water to flow gently over the surface, creating a relaxing sound and stunning visual effect.

Benefits of a Large Metal Water Feature

Installing a large metal water feature in your garden or patio comes with many advantages:

1. Visual Impact

A large water feature creates an instant focal point. The size and bold look of corten steel make it stand out and attract attention, even in a spacious garden.

2. Low Maintenance

Corten steel requires little upkeep. The protective rust finish means you don’t have to paint or seal it. It’s also highly resistant to weather damage.

3. Long Lifespan

Thanks to its tough exterior, corten steel can last for decades. It handles rain, sun, and wind much better than many other materials.

4. Natural Look

The earthy tones of corten steel blend beautifully with natural surroundings. It looks especially good next to plants, rocks, and wood.

5. Soothing Sound

The gentle flow of water adds a peaceful sound to your outdoor space. This can help mask noise from roads or neighbors and create a calm atmosphere.

Why Choose Corten Steel for Your Water Feature?

Many people prefer corten steel water features over other materials like stone, fiberglass, or concrete. Here’s why:

• Unique aging process: Corten steel changes over time, giving your garden a living, evolving piece of art.
• Industrial yet elegant look: It fits both modern and rustic garden designs.
• Customizable: You can find corten steel water features in many shapes and sizes — from tall towers to wide bowls.

Popular Types of Corten Steel Water Features

There are many styles of corten steel water features available. Here are some of the most popular:

1. Corten Steel Water Bowls

These wide, shallow bowls allow water to gently spill over the edges. They look great when placed on gravel or surrounded by plants.

2. Corten Steel Water Walls

Tall and narrow, these water features let water flow down a flat metal surface. They make a bold, dramatic statement and are perfect for narrow spaces.

3. Corten Steel Cascades or Fountains

These come in different designs where water flows in layers or jets. They’re often used in modern gardens for a more structured look.

How to Install a Large Metal Water Feature

While you can install smaller water features yourself, large metal water features may need professional help, especially if you’re adding pumps, electrical connections, or plumbing.

Basic installation steps include:

1. Choosing the right location – near a power source and visible from your main outdoor area.
2. Preparing the ground – a flat, stable surface is needed.
3. Plumbing and wiring – if it includes a pump or lights.
4. Filling with water – use clean water and check levels regularly.
5. Switching it on – enjoy the sound and sight of flowing water!

Maintenance Tips for Corten Steel Water Features

Although corten steel is low-maintenance, a few simple steps will help keep your water feature looking and working great:

• Check the water level regularly to avoid pump damage.
• Clean the pump filter every few weeks.
• Remove leaves or debris from the water.
• Let the steel rust naturally – avoid sealing or painting the surface.

Final Thoughts

A corten steel water feature is more than just a decoration – it’s a way to bring movement, sound, and style into your garden. Whether you choose a sleek water wall or a wide steel bowl, a large metal water feature becomes a centerpiece that guests will admire and you’ll enjoy every day.

With durability, low maintenance, and timeless beauty, corten steel is one of the best choices for anyone looking to make their outdoor space stand out.

Indianapolis is a growing city with busy roads, highways, and lots of truck traffic. With so many trucks passing through every day, accidents can happen. When a truck hits a car, the results can be serious.

If you are hurt in a crash, you may need help from an Indianapolis truck accident lawyer to protect your rights and get fair compensation.

One of the most important parts of a truck accident claim is evidence. Strong evidence can help prove who was at fault and how badly you were hurt. Without it, you may not get the money you need for medical bills, lost wages, or pain and suffering.

Let’s look at how evidence can make a big difference in your case.

Why Evidence Matters

In any accident case, you have to prove two main things:

1. That the truck driver or company was responsible.
2. That you were injured or suffered a loss because of the accident.

To do that, you need facts. That’s where evidence comes in. It helps tell the story of what really happened and supports your side of the case.

Types of Evidence That Can Help

There are many kinds of evidence that can be used after a truck accident. Here are some of the most important:

1. Police Reports

After an accident, the police should come to the scene and write a report. This report includes details like

• What the officer saw
• What the drivers said
• Any tickets that were given

This report is often the first piece of evidence in your case.

2. Photos and Videos

Pictures can show the damage to your car, the road, skid marks, or even your injuries. If you can, take photos at the scene. You can also check for traffic cameras or nearby businesses that may have video footage.

3. Witness Statements

If someone saw the accident, their story can help prove what happened. Get their names and contact info if possible. A good lawyer can also help find and talk to witnesses.

4. Truck Driver Logs and Records

Truck drivers must keep logs of their driving hours. If a driver is on the road too long without rest, they may be breaking safety rules. These logs can show if the driver was tired or rushed.

Also, trucking companies keep records of truck maintenance, driver training, and past accidents. These can show if the company was careless.

5. Medical Records

If you were hurt, your doctor’s notes and bills are key evidence. They show how bad your injuries are and how much it’s costing you to get better.

6. Expert Opinions

Sometimes, lawyers bring in experts like accident investigators or doctors. These experts can explain how the crash happened or how your injuries affect your life.

How a Lawyer Can Help

A truck accident lawyer knows how to collect and use all this evidence. They can:

• Talk to witnesses
• Get truck company records
• Work with experts
• Deal with insurance companies

They’ll make sure nothing important gets missed.